Through a responsive design approach, view ICT4[n] uses a market mailing list to explore the opportunities that arise when the design of ICTs stems from the ambitions, generic priorities, ambulance and daily context of women in Bugolobi Market, Kampala.

ICT4[n] emerged from eleven weeks of field work followed by working remotely from the studio with the invaluable assistance of a Ugandan Field Team. Socially inclusive design demands such oscillation between working from the field, with its actual people and constraints, and studio, with its tools, history, and critique. Each mode comes with a disparate set of methods, imaginaries, and expectations. By strategically using these modes to critique and build off one another, designers produce work that would have been unimaginable if pursued through only one mode.

Market-driven and NGO Information and Communication Technology for Development (ICT4D) design strategies have only partially addressed the access gap for Ugandan women who may not share the same wealth, mobility, and digital and textual literacy as their male counterparts.

ICT4D design approaches often start with both the development technique and outcome pre-determined. Designing for Ugandan women requires a different design approach – one that is responsive; open to switching trajectories; explores women’s daily experience; and builds upon the networks women are already creating.